The last two weekends have been huge for The Outdoor Recreation Capital of Canada.First, the Test of Metal took place for the 10th time. This event has done much to put Squamish on the map for those who value a great mountain biking location. The proof is how fast the event this year sold out, with more than 800 riders being confirmed in about four days of registration.
For the economics of our community, it's more than noteworthy that 100 of these riders came from outside British Columbia.
Some observations from the weekend, and the numbers above:
In speaking with many of the competitors, the ones from outside the Lower Mainland seem to spend an average of three days in Squamish. Most of the ones I talked to were staying in Squamish hotel rooms, and buying their meals in Squamish restaurants.
The riders from the Lower Mainland all have spent significant amounts of time in Squamish, not only for the riding in general, but to prepare for the Test of Metal. These people were not staying overnight, but they were buying meals and goods in Squamish.
Many people have moved themselves, and in some cases, their businesses, to Squamish because they have become addicted to the riding this area offers.
These people have money, and they spend it. Take a look at the bikes they have and then take a look at the cars they are driving to get their bikes here. There are a lot of vehicles in the $40,000 plus bracket.
The Test of Metal may put the emphasis and visibility on riding for a day, but everyone I spoke to who lives in the Lower Mainland (and even beyond) plan to spend a significant amount of time in Squamish over the next 12 months. Not only that, many mentioned they have friends who will be coming on the next trip.
A visual drive around Squamish on both Friday and Saturday night saw most restaurants and bars doing a brisk business and most motel and hotel parking lots with a healthy number of cars in their lots.
Switching to this past weekend, the Squamish Access Society hosted their ROC event in Squamish from Thursday until Sunday, bringing together not only the stars of the rock climbing community, but also the weekend warriors who like to try their hand. Of course, the skill and interest level ranged through the whole spectrum.
Many of the same observations about cycling hold true for climbing. Rock climbing is a sport that appeals to many people and our location as one of the premiere places in North America attracts many people to our community. Again, many of these people stay in local campgrounds and motels, and spend significant amounts of money here.
Another common trait amongst the two groupsas a group they are nice people who care what is happening around them and respect the environment they are using.
It was interesting to watch the climbers on Friday night when members of the Squamish First Nation performed a traditional song and talked about their history and traditions. I don't ever recall a group of adults paying such close attention to the words of any First Nation leader. And the applause they gave to the speech and the song was both loud and heartfelt.
Outdoor recreation is an important part of our economy. We need to continue building a diversified economy that both employ people who already live here, and give others a reason to invest here.
