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NFL re-ups deal with publishers, Victoria鈥檚 STN Video

NFL signs deal with newspaper publishers to carry STN Video game highlights
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STN Video specializes is video sports highlights embedded in the sports sections of newspapers.

Just in time for the start of the 2023 season, major newspaper publishers have signed a multi-year extension deal with the National Football League (NFL) to carry sports highlights via Victoria’s SendtoNews.

STN Video Inc. specializes in providing sports video highlights from the NHL, NFL, NBA and Major League Baseball games for newspapers, which embed the videos in their online sports stories.

Publishers in the latest agreement include the New York PostMiami HeraldSports IllustratedChicago Tribune and USA Today Sports.

STN today announced that publishers have signed an extension deal with the NFL in which STN will deliver official highlights, game recaps, top plays, interviews and more to their users.

“Fan engagement has always been a top priority,” Blake Stuchin, the NFL’s Head of Digital Media Business Development, said in a press release. “STN has been an instrumental partner in engaging fans whenever and wherever they get updates about their favorite team.”

“The NFL is synonymous with some of the most exciting, well produced and fan-driven content in all of sports,” said STN CEO Matthew Watson. “Partnering with the NFL allows us to serve our online publishing and advertising partners with brand safe, contextually relevant video from the most watched league.”

Under the agreement, publishers will have access to the following NFL content:

  • Five international regular season games in the UK and Germany, including the league's first ever game in Frankfurt;
  • The first-ever meeting between the most recent Most Valuable Player award winners, Patrick Mahomes and Aaron Rodgers in Week 4
  • Two holiday tripleheaders on Thanksgiving and Christmas Day
  • A matchup between the top two picks in the 2023 NFL Draft, Bryce Young and CJ Stroud in Week 8 when the Carolina Panthers host the Houston Texans.
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