小蓝视频's creative industries are getting a $42-million funding injection from the 小蓝视频 government in a move that Victoria is calling the "largest-ever single investment in the creative sector."
The funding will go to the independent society Creative 小蓝视频 to provide grants to help finance creators and businesses when creating content.
The new funding includes:
- $22.5 million over three years for Creative 小蓝视频's Amplify 小蓝视频 program to build the province’s music talent and help launch careers;
- $15.9 million over three years to support 小蓝视频’s domestic motion picture productions, workforce and creators, which includes $900,000 for programs that focus on developing workers’ skills, recruiting more workers from under-represented groups, and supporting practices that are environmentally friendly;
- $3 million over three years for a new program to support innovation and growth for independent 小蓝视频-owned interactive digital media companies; and
- $600,000 over three years for the publishing industry, as announced on April 17, 2023, to address immediate supply-chain challenges and provide additional support for a sustainable future.
"Amplify 小蓝视频 is a program that Creative 小蓝视频 manages, not a separate organization," " Gill explained to BIV in an interview. "There are a variety of grant programs. We also support Music 小蓝视频."
The First People's Cultural Council's Indigenous Music Initiative is one example of a program that Amplify 小蓝视频 funds.
The government said in a release that the decision on the funding came after it heard from the sector that the music and publishing industries were continuing to struggle, and that the motion picture and digital media industries needed support to take advantage of opportunities.
The new money is intended to help attract business and promote more creative-sector activity in 小蓝视频
It is also intended to strengthen the sector to better weather global shifts. Many in the sector are between the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers.
The $42 million will also sustain the sector and help it compete with similar industries in other regions.
Nearly 120,000 people work in 小蓝视频’s creative industries.
